Some people cannot be replaced. Yet SOS Children’s villages replaces the irreplaceable everyday all over the world; our most beloved - our mothers.

Challenged with making an ad campaign in Denmark that felt new and unlike the common NGO-ad you know from TV, we came up with the tribute to mothers that is ‘The Irreplaceable’.

Running time: 50s

Format: Ad Campagin

Client: SOS Children’s Villages

Year: 2017

Language: Danish

Country of origin: Denmark

Format: 1920x1080 25fps, 16:9, Sound 5.1

Camera: Arri Alexa

Prod. companies: Barington Films

Crew

Creative Director & Director: : Frederik Barington
Producer: Carl Osbæk Adelkilde
DOP: Maggie Olkuska
Sound: Hans Christian Arnt Torp